In a world where incremental delivery is very in vouge (and rightly so may I add!), it’s very easy to think of product development in these terms. Minimal viable product (MVP) is becoming overused and considered a saving grace in many project situations.
However, we should allow ourselves time and (mental) space to think about the moon!
How about we don’t just beat the competition, why not eclipse the competition? (lunar pun intended)
For some inspiration check out Google’s “Moon Shots”.